My Impact
Leading with a love of teamwork and a passion for great work
Main Skills
Solving
Finding big problems and using them to make bigger answers
Creating
Building brand-building, action-driven work that wins minds, hearts and wallets
Learning
Relentlessly building understanding of culture, people & brands
Work Experience
FCB Chicago
VP, Strategy
Leading strategy on Great Wolf Lodge, ecobee, Boeing and Next Era Energy
Winning new business through culturally-led ideas across retail, CPG and more
Building platforms to solve clients’ biggest problems (e.g. organizing idea workshops, customer journeys, message maps and more)
Advancing agency and department initiatives, from agency POVs, to founding a women’s employee resource group (Ad+ Women)
Guiding strategists to help them become their best selves
Recognition: ADC Bronze and Silver for Cox’s Hug Project; Silver Cannes Lion for Digital Craft & Shortlist for Canon’s Knock at the Cabin
Judge for ANA B2 Awards, Effie US, Reggies
Clients: Boeing, Next Era Energy, ecobee, Great Wolf Lodge, Kimberly Clark (Cottonelle, Kleenex, Family Care Global), Walmart, Canon, Ad Council, Groupon, Cox Communications, New Business
The Marketing Store
Strategist
Briefed creative teams on partnerships such as Burger King – this T-Mobile Tuesdays activation broke the app’s visitors record (+14% above 12-week average), offer claims record (over 1.7 million), and doubled the 12-week download average
Presented category reviews (CPG, QSR, Retail, and more) for partnership decision-making for T-Mobile Tuesdays
Developed new personas based on first and third-party data, driving forward new thinking on personas based on deal-seeking behavior and partner interest
Clients: T-Mobile, Mitsubishi
Laughlin Constable
Strategist, Marketing Automation Supervisor
Promoted 3x, moving from intern to supervisor of my own team with one direct report
Pitched new business, most notably winning a new AOR relationship for the agency (Hoosier Lottery)
Responsible for the strategy that led to the Hoosier Lottery Interactive Holiday Website
Developed audience-first strategy for Hoosier Lottery campaign which broke client records for loyalty engagement and signups (MMA Award Finalist, cross-media integration)
Clients: Hoosier Lottery, Master Lock, Transamerica, SentrySafe, JD Byrider, CUNA Mutual Group, Paris Presents, Inc, Northwestern Medicine
Education
Marquette University
Degree: Bachelor of Business Administration (B.B.A.)
Majors: Marketing/IT
Minor: Spanish for the Business Professions
Activities and Societies: Sigma Beta Psi (Spanish Honor Society), Division I Women's Lacrosse Team
Public Speaking
Experience presenting at events for FCB, HubSpot, Laughlin Constable and more, focusing on shifts in consumer behavior, brand strategy, digital strategy, best practices in channel execution and overall marketing insights.