My Ideas

Case Study: Cox Hug Project
Emily Hauptle Emily Hauptle

Case Study: Cox Hug Project

In an effort to help close the distance between people and their loved ones, Cox and FCB, in partnership with interactive fashion brand CuteCircuit, connect immunocompromised families with ‘The Hug Project.’ The campaign showcases a first-of-its-kind innovation that allows loved ones to embrace virtually across the nation — the HugShirt.

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Case Study: Gronk x Groupon
Emily Hauptle Emily Hauptle

Case Study: Gronk x Groupon

Groupon needed to prove they were a brand all about experiences. Gronk wanted to throw a party at his house for the Big Game. Win Win.

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We all need a little more play (looking at you, brands)
Emily Hauptle Emily Hauptle

We all need a little more play (looking at you, brands)

Play isn’t just for fun. For kids, it develops their imagination, dexterity, cognitive and emotional strength. It even helps with healthy brain development. Adults also enjoy these benefits, along with stress relief, increased energy and enhanced ability to think creatively. With all the value that play provides, it’s a shame that our world has only gotten more structured, more packed with stuff we have to get done and places we need to be.

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5 tips for playing your best ad game
Emily Hauptle Emily Hauptle

5 tips for playing your best ad game

Sports have shaped much of my life - from swimming at a younger age to playing lacrosse in college. Many of the skills learned playing sports apply to my day-to-day role in advertising, which led me to realize - it’s more like a team sport than a solitary endeavor.

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Riding a viral hit: Lessons from Ocean Spray’s TikTok sensation
Emily Hauptle Emily Hauptle

Riding a viral hit: Lessons from Ocean Spray’s TikTok sensation

When Nathan Apodaca (@420doggface208) posted his now viral TikTok video riding a skateboard, drinking Ocean Spray and lip-syncing Fleetwood Mac’s “Dreams”, he probably didn’t think he’d have a video with over 10 million views. He was just having a little fun while riding his skateboard because his car broke down on his way to work.

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Emily Heyward’s Obsessed: Building a brand people love from day one
Book Review Emily Hauptle Book Review Emily Hauptle

Emily Heyward’s Obsessed: Building a brand people love from day one

Emily Heyward provides an actionable guide for entrepreneurs who may be starting a new company or already have a start-up. This book is great for younger strategists or any professionals new to brand strategy who want to understand the guiding principles that have established the brands of the most well-known direct-to-consumer companies like Casper, Allbirds, and Airbnb.

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