
My Ideas

Case study: Ad Council “Love, Your Mind”
Partnering with Ad Council, we created an inclusive campaign to normalize mental health through a love letter to your most important asset, your mind.

Case Study: Canon’s Knock at the Cabin
Our CES Knock at the Cabin with M Night Shyamalan experience crowned Canon #1 CES experience in 2023, earning 3.2 billion impressions.

Case Study: Cox Hug Project
In an effort to help close the distance between people and their loved ones, Cox and FCB, in partnership with interactive fashion brand CuteCircuit, connect immunocompromised families with ‘The Hug Project.’ The campaign showcases a first-of-its-kind innovation that allows loved ones to embrace virtually across the nation — the HugShirt.

Case Study: Gronk x Groupon
Groupon needed to prove they were a brand all about experiences. Gronk wanted to throw a party at his house for the Big Game. Win Win.

Making a transition in an industry that’s always transitioning
Transitions can be hard, but here’s a few things I try to do to make transitions smoother in the advertising world.

Dissecting my bookshelf: from the top
Take a look at some of the books that are lining the top of my bookshelf, and my recommendations on what to read.

We all need a little more play (looking at you, brands)
Play isn’t just for fun. For kids, it develops their imagination, dexterity, cognitive and emotional strength. It even helps with healthy brain development. Adults also enjoy these benefits, along with stress relief, increased energy and enhanced ability to think creatively. With all the value that play provides, it’s a shame that our world has only gotten more structured, more packed with stuff we have to get done and places we need to be.

5 tips for playing your best ad game
Sports have shaped much of my life - from swimming at a younger age to playing lacrosse in college. Many of the skills learned playing sports apply to my day-to-day role in advertising, which led me to realize - it’s more like a team sport than a solitary endeavor.

Riding a viral hit: Lessons from Ocean Spray’s TikTok sensation
When Nathan Apodaca (@420doggface208) posted his now viral TikTok video riding a skateboard, drinking Ocean Spray and lip-syncing Fleetwood Mac’s “Dreams”, he probably didn’t think he’d have a video with over 10 million views. He was just having a little fun while riding his skateboard because his car broke down on his way to work.

Emily Heyward’s Obsessed: Building a brand people love from day one
Emily Heyward provides an actionable guide for entrepreneurs who may be starting a new company or already have a start-up. This book is great for younger strategists or any professionals new to brand strategy who want to understand the guiding principles that have established the brands of the most well-known direct-to-consumer companies like Casper, Allbirds, and Airbnb.