Case Study: Cox Hug Project

As the world reemerges, people can begin to connect again, but for those who are immunocompromised, social distancing and separation extend past the pandemic. As a technology company — and a human company — Cox Communications aims to be a part of the solution to safely help families that are unable to reunite in person.

In an effort to help close the distance between people and their loved ones, Cox and FCB, in partnership with interactive fashion brand CuteCircuit, connect immunocompromised families with ‘The Hug Project.’ The campaign showcases a first-of-its-kind innovation that allows loved ones to embrace virtually across the nation — the HugShirt.

After helping immunocompromised families, the Hug Project was deployed for immigrants with families living overseas.

Role: Lead Strategist
Recognition: ADC Bronze and Silver, Ad Color Nominee for Ad of the Year