Case Study: Gronk x Groupon

Problem

Groupon is a brand all about experiences, but we hadn’t come out to the world in a big way yet. No one knew.

Insight

We believe everyone should have access to affordable experiences…the small AND the big. So we’re going to make it happen in only the way Groupon can.

Idea

Most of us can’t afford to go to the Big Game. But, we all love to get on our couches and watch at a big party. So we threw the biggest Big Game experience yet, at one of the most beloved football players’ home. And yes, a few things were broken in the process…

Results

By linking this experience with app downloads necessary to enter to win the experience, we were able to hit Groupon objectives across the board, from impressions to downloads. It was truly a winning experience!

Role: Lead Strategist